Online Reviews: What To Expect In 2018 And Beyond

Four stars rating. Hand cursor.With the advent of social media, online forums, and image sharing portals, it is unsurprising that more and more customers opt to read online reviews before making any purchase decision. After all, online reviews not only provide the best platform for potential clients to understand products and services from the consumer point of view but also offer honest and independent insights from peers.

The retail industry is expected to change in the next 5 years than has been witnessed over the past century, and the extinction of physical stores isn’t far off. While the shift may not be more profound in 2018, a few changes are inevitable.

Considering that online reviews are already very integral parts of the buying process, it is clear how more and more consumers will rely on them in the future. So how will online reviews change in 2018 and years to come? Well, the following are some of the things to expect in the online reviews arena in 2018.

Shoppers Will Favor and Turn To Their Friend’s Reviews First

Considering that most reviews will be visible via social media, it is predicted that many shoppers will trust and turn to their friend’s reviews before checking reviews from strangers. If your friend is a photographer who is well versed with a camera and other related accessories, for instance, there are high chances that you will check his or her reviews (on cameras and accessories) before visiting your target product page.

More Personalized Reviews

Because the profile of the reviewers and the review information that they leave will be available online, future reviews will be more tailored to the reader. Just like Facebook and Google Ads that are already customized to meet users’ behavior and preferences, future reviews are likely to be based on the same approach. Consumers will be served with reviews from people with similar interests.

Many Reviews Will Be Linked To Social Media

By and large, the era of anonymous reviews is slowly coming to an end. In the coming years, anonymous product reviews will be archaic. Although it’s currently uncommon, in future customers will only value reviews that they believe are from real shoppers. The validity of a reviewer will easily be checked via his or her social profile.

Time Proximity

Current review systems are more focused on location (or IP) proximity. In future, however, online review sites will also need the capability to keep consumer reviews as recent and relevant as possible. They will need to give consumers the opportunity to view reviews from the last 7 days, 30 days, 2 months or 3 months. Such kind of reviews will provide the customers with immediate information that they need than the average reviews over a given location’s entire history—which is even worse when there are fewer reviews.

Time proximity is, for instance, critical in the restaurant and other businesses where service is based on the people. In such businesses, old reviews don’t have the same weight as recent reviews because many of the employees or staff that delivered the old results—whether they are good or bad—may have ceased to be employees or left the establishments.

More Updates from Google

Based on the current status of online reviews and some of the recent updates that Google has made, it pays to think about some of the things that Google may change to increase the value of online reviews in future:

• More Reviews Will Be Favored: More reviews is an indicator of good results for everyone involved, and Google will, without doubt, work hard to encourage users to leave honest and reliable reviews

• Better SERP Integration: 2018 product reviews are likely to be more integrated and visible in SERPs than reviews in the past.

• Faster Consumer Decisions: In the event that the above changes by Google succeed, consumers would rely more on SERPs. This will, in turn, encourage faster consumer decisions.

Bottom Line

With the highlighted predictions in mind, it is obvious that online reviews will become even more important. For retailers, now is the time to optimize your marketing strategy to attract the best reviews for your product and services. Online reviews are likely to dictate whether you stay in business or not.

Choosing a Natural Protein

Tips For Choosing A Natural Protein

These days, there’s an enormous amount of emphasis placed on losing weight and getting healthy. There are some reasons for this. The main reason involved the fact that so many people in the United States are obese. It’s an ongoing issue, and while some of the problem is because of a change in the way obesity is measured, much of the problem is simply that people in the United States are fat.

There’s a great deal of argument among scientists and dietitians about exactly why this has occurred. Some them attribute the situation to stress. Because of various events in the United States, both economic and social, people are under more stress than ever before. It’s been proven that a heightened level of stress in animals can cause an increase in weight, so this would be a correct theory. Unfortunately, there’s not a lot that can be done about stress. You can certainly try doing things that relax you, but if the problem is systemic, then there’s not a lot of options.

However, the other factor in the United State’s weight gain is the food. A large amount of food these days is highly processed, with a number of chemicals. This is a problem, because the human body isn’t designed to properly deal with that many different synthetic chemicals. It’s designed to digest and utilize more healthy, natural foods. This means that many people are trying to battle against obesity by making sure that they have a more organic diet. They go out of their way to have more fruits and vegetables and ensure that as much of their food is as natural as possible.

This is a great idea, and it can do a lot for your health. However, it can also be difficult to do if you’re not used to it. When you’re eating processed foods, it’s much easier to know whether or not you’re getting the right variety of foods. You can heat up a TV dinner, or you can order an extra value meal, and you’ll know that these things are all a full meal. They’re not a healthy meal, but they are a full meal. Meanwhile, when trying to eat more natural foods, you have to plan things out a little more precisely.

This is especially true for protein, which is an incredibly important aspect of any diet. It becomes extra important when you’re trying to get fit, and this is why you should choose a natural protein powder. You need extra protein if you want to build muscle, and natural protein is available in some sources. However, if you’ve never kept to a natural diet, you may not be aware of the sources, and you may not be conscious of the fact that there are different sources of natural protein, some better, some worse. If that’s the case, then you might want to keep the following things in mind when choosing a natural protein.

Go For Lean Proteins

Meat is one of the best ways to get protein into your diet. It doesn’t matter if it’s red meat, pork, fish, or chicken; it’s all going to have protein. However, it’s not all going to have the same kind of protein. When you’re eating meat to get natural protein, you’re going to want to go for lean protein over fatty protein.

What this means in practical terms is that you should try to get your protein out of meats that have less fat on them. Fish is the absolute best for this because it tends to have far less fatty meat than the others. A can of tuna fish, as an example, is mostly pure protein. This is why so many weight lifters will stock up on tuna fish, and sometimes eat nothing but an entire can of the stuff.

However, you still have to balance protein with other nutrients, and fish can be lacking in other nutrients you might need. This means you have to figure out other forms of protein to mix it up. Chicken is the other lean protein that’s beloved by weight lifters. Chicken tends to have far less fat than red meat, can be purchased for cheap, and is easy to cook. So if you’re looking for meats that are going to be able to deliver your protein needs, you should stock up on fish and chicken. Other meats are certainly decent, but they won’t provide the best amount of protein as compared to the other things they have. You can get more information at

You Need More Veggies For Protein

If you’re a vegetarian or vegan, or you simply want to mix up your protein with non-meats, then you have to work a little bit harder. Beans and legumes are the go-to choices for getting natural protein from your vegetables. Everyone knows that peanut butter is high in protein, and that’s a good option. However, processed peanut butter, and other processed nut butter, can be high in fat and sugars. You can mitigate that by making your own, and many people do.

However, nuts in general will have a certain amount of fat in them, which means you need other options. Green peas are a good one, as is tofu. Tofu has become incredibly popular in the United States and elsewhere for being a lean protein that vegans and vegetarians can eat. You can use it in many of the same ways as you would use meat, such as frying or cooking slabs of it, but it’s made out of soy. Whatever you do, keep in mind that you generally need a higher amount of vegetable matter to make up the same amount of protein as you would in meat.

When you’re trying to put together a natural diet, there are plenty of things to keep in mind. Luckily, there’s also a wealth of information out there helping you do so. Make sure to do your research and plan your meals carefully. If you can do that, then you’ll be fairly well off.

Fun with Analysis at Wrapped in Plastic

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