Posted on September 27, 2017
How To Attract Online Shoppers
Online shopping is all the rage right now. It is changing the face of retail and wholesale forever. This new method of purchasing goods is more convenient than ever before, making millions shift their habits and embrace the trend. Of course, there are still challenges to be overcome such as security, availability, cost, and reliability but things have come a long way since e-commerce was first introduced to the public. There now a lot more sellers than there used to be with each trying to attract as many buyers as possible. It can be hard to get noticed when you are competing with others on the same platform but the following can help:
The products cannot be touched or inspected up-close by the shoppers. They cannot test them or examine from every angle. They don’t really have a sense of the size of the items. All they have are pictures that show how the objects look like. Make sure that these are of high quality so that they can see everything in great detail. Shoot from all angles of interest at different zoom levels. Make sure that there is good lighting and that the colors are life-like. The best way to go about this is to hire a professional photographer if you can afford it. It’s worth the investment.
There will not be any sales associate to explain what the product is all about. Instead, all you get is a page explaining everything to the reader. The product description should be able to do this in an interesting way. It should not be a dry recital of all the specifications because that can be added later on. Instead, it should pique the reader’s interest and get them excited about what the product can do for them. It should be composed of short and snappy paragraphs for readability. The tone should be casual as if talking personally with the shoppers.
In a lot of cases, online sellers are pushing items that were made by someone else. Several other stores are probably doing the same thing for the exact same products. Since there is no real difference between the stocks, buyers will simply look for the lowest price that they can find. Make sure that your prices are competitive. Check what the others are offering and try to match that if you can. The difference could just be a few dollars or even a few cents but every bit matters. Don’t be left behind.
Since shoppers can’t test products when buying online, they tend to rely on the experience of others to see whether they are truly as good as advertised. They love to read reviews to see if previous buyers are loving or regretting their decision. They can detect if a post seems too good to be true. Authenticity is important as they will disregard suspicious reviews. Those with no reviews at all are also considered to be questionable. There are many who will not make a purchase for such products. Some sellers deal with this by providing samples for free to interested parties for the sole purpose of making a genuine review.
Another way to attract attention is by offering coupon codes for certain products or for the whole store. This can be designed in several different ways. Perhaps the codes will give a person an 8% or a 15% discount on the total order amount. Maybe it will only apply to a specific product range. The discount could also be a fixed amount such as $5, $10, $20, and so on. An outright sale that doesn’t require a code could be implemented as well. Go ahead and do what you think is best to turn heads. This is a great way to introduce a new item. It generates buzz, encourages purchases, and results in reviews.
Freebies and Bundles
Lastly, you may consider giving away freebies or selling items in bundles. Think of things that would go along well with a product and add it to the package. For example, laptop manufacturers often sweeten the deal by providing a laptop bag for each item sold. Cellphone manufacturers may add a few cases as well. Whatever you are selling, there is probably an accessory or two that buyers are likely to purchase in tandem with it. Give it to them for free if the cost is trivial compared to the profits. For more ideas, go to Salehoo and check what the others are doing, click here.